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    1.1
   
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   1.3
   
    . , . - . , .
    . , , , , , . , , ; , . . , Grand Metropolitan Pillsbury, Green Giant; Haagen-Dazs Burger King. Nestle Rowntree (), Carnation (), Stouffer (), Buitoni-Perugina () Perrier (), , "".
    . - . , Rowntree, Nestle 4,5 . Heublein Grand Metropolitan 800 , Smirnoff.
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    , , . . , , , . , .
   
   
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    . , , . , , , , .
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    , , , . , . . , .
    , . , , , , , . , : .
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   2.2
   
    - , , . . . - /. - .
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   2.3
   
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